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Design Research I Brand Strategy I Business Design
Avinya : Catalyzing Cultural Innovation in India's Art Education
User Testimonials
Student, MFA Painting
“Avinya's industry mentorship and exposure open exciting new avenues where my heritage art could integrate with modern markets.”
Student, MFA Sculpture
“As an aspiring artist, Avinya's program is truly empowering.”
Faculty, Public Art University
“The corporate studio partnership will provide our students with unmatched practical exposure and opportunities”
WHAT IS THE BLANK CAVAS MOMENT?
What are the contemporary challenges and opportunities within India's visual art education system, heavily influenced by its colonial-era origins, and how can reforms address these issues to promote cultural creativity and innovation?
Indian Art Education: Stuck in Historical Practices
Source: Sir J.J. School of Art (1857) archives. Craft workshops and sculpture studio.
1839
First formal art institute established in Calcutta, India- British trade center.
5 schools
By 1875, 4 art schools were established at Indian trade centers, all currently run by respective governments.
WHAT VIBRANT COLORS EMOTE THE STORY?
TARA, THE SCULPTOR
“I feel proud to attend a school with such a rich cultural heritage, but wish the facilities matched its legacy.”
ARUSH, THE ARTREPRENEUR
“I gained expertise in niche traditional techniques but need guidance localizing them to current sensibilities and bringing products to market.”
MR. SHARMA, THE KALA GURU
“When burdened by the weight of societal obligations, students often find their innovative edge dulled and their creativity stifled.”
STEPPING BACK, WHAT REFLECTIONS EMERGED?
Insufficient skilled faculty.
Budgetary limitations impeding reforms.
Absence of career guidance and support.
Enhanced facilities and curriculum.
NAVIGATING THE LANDSCAPE
OUR STRATEGIC BRUSHSTROKE
Intrinsic component of the art institution.
In-person assistance supported by an online platform for streamlined operations.
The Avinya team comprises decision-makers collaboratively working alongside the art school.
Information page for each section
Dedicated webspace for partner schools to host students and events.
2 year goal for Avinya
3
Incubators
Goal to incubate per school in the first year of launch.
15
Industry-partnered projects
Goal for the first year of launch per school.
6
Mentor team
Build 3 mentor team representing Avinya
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